Digital Content Creation for PR & Coffee

PRofessionals & Coffee (PR & Coffee) is seeking to enhance its digital presence by leveraging the power of engaging content. The project aims to create a series of articles and blogs focused on Public Relations, Marketing, and Communications topics such as influencer strategies, Gen-Z engagement, brand analysis, etc. Additionally, the project involves crafting social media posts, videos, and graphics that effectively communicate PR & Coffee's story and message. The learners will also support video editing efforts by transforming longer videos into concise episodes suitable for platforms like Instagram, LinkedIn, and YouTube Shorts. This project provides an opportunity for learners to apply their classroom knowledge in content creation, digital marketing, and video editing, while working collaboratively to achieve a cohesive digital strategy for PR & Coffee.

PR & Coffee: Immigrant Success Series in PR/Marketing

PRofessionals & Coffee (PR & Coffee) aims to create an engaging and informative video series titled "Immigrant Success Series in PR/Marketing." The project focuses on providing bite-sized, actionable tips and insights for immigrants in Canada who are interested in breaking into the public relations and marketing industries. The series will cover essential topics such as understanding the basics of PR and marketing, building a professional portfolio, effective networking strategies, and tailoring resumes for industry-specific roles. Each episode/reel or video will be designed to be concise and relatable, using simple examples and practical advice. The goal is to empower newcomers with the knowledge and tools they need to successfully navigate the PR and marketing job market in Canada.